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Product and UX Designer with 18+ years of experience leading research, strategy, and design for web, mobile, and SaaS products. Now pursuing a return to hands-on, user-facing product design after several years focused on agency growth and leadership.

Work Experience

2018 - Present

Co-Founder & Principal Product Designer

TripleE Fusion – VA

  • Lead product strategy and design for a team of 8-12 designers, developers, and marketers as Co-Founder of the agency.
  • Led the strategy and design of a modular, responsive website builder for WordPress, enabling designers to rapidly launch consistent, full-featured sites and reducing client development time by 30%.
  • Designed a marketing analytics dashboard that eliminated 200+ hours of manual reporting,providing real-time performance insights across multiple channels.
  • Led end-to-end UX research, strategy, and design for the 7th iteration of a premier private wealth advisory firm’s website (COPE Corrales) including stakeholder interviews, competitive analysis, usability testing, and A/B testing on CTAs and forms, driving a 40% increase in lead form submissions, a 55% boost in average session time, and a 70% improvement in mobile usability.
  • Conducted user research and usability testing to translate behavioral insights into improved UX for both web and mobile platforms, resulting in a 25% engagement increase.
  • Partnered with cross-functional teams to deliver wireframes, high-fidelity designs, and interactive prototypes, ensuring design intent aligned with development output.

2014 - 2018

Senior UX Designer

TripleE Fusion – VA

  • Led a team of 5 designers and developers, directing UX strategy and delivery as the agency scaled.
  • Built scalable design systems and responsive prototypes in Figma, improving consistency, accessibility, and development efficiency.
  • Initiated and led UX operations including competitive audits, design system development, visual consistency patterns, and long-term experience roadmaps.

2012 - 2014

Front-End Web Designer / UI Designer

TripleE Fusion – VA

  • Co-founded the agency and served as its first front-end and UI designer, partnering directly with the co-founder to define product direction and visual identity.
  • Designed and built early-stage web and marketing experiences that helped grow the company from startup to a scaled agency.

2011- 2012

Senior UX Designer / Web Developer:

American Public University – VA

  • Defined the user journey through detailed personas, user flows, IA diagrams, and interactive prototypes, aligning design with academic marketing goals.
  • Designed and launched responsive landing pages that improved mobile traffic conversion and standardized branding across marketing initiatives.
  • Acted as a cross-functional liaison between design, marketing, development, and copy-writing teams, streamlining collaboration and shortening iteration cycles by 15%.

2010 – 2011

UX Designer / Front-End Developer

DHA Group, Inc. – Washington, DC

  • Conducted in-person and remote usability tests, uncovering key UX friction points that led to product improvements in federal recruitment portals.
  • Rebranded and redesigned the corporate website, supporting FBI contract recruitment efforts and increasing qualified traffic by 30%.
  • Built a custom internal job board system, reducing recruiter job posting time by 40%.
  • Delivered end-to-end product design including wire-frames, mock-ups, and front-end code, ensuring seamless integration with development teams.

2007 – 2009

UX Designer / Web Developer

Destiny Foundation – Orlando, FL

  • Designed and developed the foundation’s web presence, resulting in a 50% increase in donor engagement and improved visibility for humanitarian campaigns.
  • Directed and produced video and photo storytelling content from Ghana to support global fundraising campaigns, securing funding to build deep-water wells benefiting 30,000+ people.
  • Collaborated across research, design, and engineering to craft emotionally impactful and accessible digital experiences.

Education

2005 - 2007

Bachelor of Science Digital Art & Design

Full Sail University, Orlando FL

2004 - 2005

Associate of Science Digital Media

Full Sail University - Orlando FL

Skills & Expertise

Data Analytics:
  • User Behavior Analysis
  • Metrics & KPIs
  • Data-Informed Design
Technical Literacy:
  • Tech Acumen
  • Front-End Awareness
  • Design Tools Mastery
  • AI Prompting
Interaction & Interface Design:
  • Accessibility
  • Visual Design Principles
  • Wireframing & Prototyping
  • Design Systems
  • User-Centric Mindset
User Research:
  • Methodology
  • Synthesis
  •  Reporting
UX Leadership:
  • Talent & Team Development
  • Stakeholder Management
  • Performance Management
  • Resource Management
Business Acumen:
  • Domain Knowledge
  • Market Awareness
  • Strategic Thinking
Product Management:
  • Problem Framing
  • Product Thinking
  • Roadmapping
  • Product Lifecycle Management
Content Strategy:
  • UX Writing
  • Information Architecture
  • Content Auditing
Soft Skills:
  • Communication
  • Ownership
  • Critical Thinking
  • Time Management
  • Emotional Intelligence
  • Growth Mindset
  • Resilience
Tools & Software
  • Figma
  • Adobe Creative Cloud (Photoshop, Illustrator, XD)
  • Sketch
  • InVision
  • Microsoft Office
  • Google Analytics
  • WordPress
  • Joomla
  • Drupal
  • UX Pilot

Work

Unified Marketing Dashboard From Chaos to Clarity

TripleE Fusion was juggling marketing data across platforms like Google Ads, call tracking soft-ware, SEO tools, Facebook Ads, reviews, and website analytics.

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Empowering Designers, Streamlining Development

The goal: build a lightweight, fast, and intuitive website builder that lets designers create stunning websites—no coding required.

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Designing for Scale, Trust, and a Growing Client Base

After six years and six prior iterations, the COPE CORRALES website had become an evolving reflection of the firm’s rapid growth.
View Project