Designer

Hello, I’m Trip

A Co-Founder & Principal Product Designer

Trip Horton

Throughout my career, I’ve focused on delivering user-centered solutions that balance functionality, accessibility, and visual clarity. 

Facilitating a design sprint with David Hale & Associates (DHA) department heads in Washington, DC leading stakeholders through the design of an internal job board for the recruiter portal.

Today, my passion lies in harnessing the power of AI to elevate product design—making experiences not just usable, but adaptive, intelligent, and impactful.

Whether I’m simplifying workflows for government platforms or improving accessibility in medical applications, my goal remains the same: to design with purpose and precision, creating solutions that genuinely resonate with users and deliver measurable results.

Data-Measured. Human-Driven.

I design experiences where data sharpens the insight and empathy shapes the outcome turning complex problems into products people trust and return to.

Work

FieldOps AI — AI Operations Intelligence for Commercial Contractors

A 0→1 enterprise product concept that connects field activity, job-cost data, project scope, and operational signals to identify margin risk earlier. I designed a human-in-the-loop AI workflow that moves from risk detection → evidence → recommendation → action while keeping financial and contractual decisions under human control.

Product Strategy · AI UX · Research · Prototyping · Usability Testing

Concept Project Self-Directed

Unified Marketing Dashboard From Chaos to Clarity

TripleE Fusion was juggling marketing data across platforms like Google Ads, call tracking software, SEO tools, reviews, and website analytics losing real hours each month to manual reporting. I designed a unified dashboard that pulled every source into one place, turning a process that once took days into something the whole team could see updated in real time.

Product Strategy · UX Research · Data Visualization · Dashboard Design

TripleE Fusion Agency Project

Empowering Designers, Streamlining Development

The goal: build a lightweight, fast, and intuitive website builder that lets designers create stunning websites — no coding required. Inconsistent icons and styles across sites were costing the team 40 hours of rework per build, so I standardized the system end to end, cutting that cost at the root instead of patching it site by site.

Product Strategy · Design Systems · UI Design · Front-End Collaboration

TripleE Fusion Agency Project

Designing for Scale, Trust, and a Growing Client Base

After six years and prior iterations, the COPE CORRALES website had become an evolving reflection of the firm's rapid growth. Working from seven years of client data, I redesigned it into a trustworthy financial site with dynamic forms and a student loan refinance calculator built for the older, established professionals the firm had actually grown to serve.

UX Research · Product Strategy · Conversion Design · Content Strategy

Cope Corrales Client Project